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Better Impact Inc.

We are a small but global company dedicated to helping nonprofits, charities and government agencies accomplish their missions.

Our History

The Genesis

In the year 2000, Better Impact President, Tony Goodrow, discovered the difference that the right end-of-life care can mean for someone, and all of their friends and family. His mother had lived her final weeks in hospice in a neighboring town. The experience inspired him to lead a community wide effort to build a hospice in his hometown and the result of that is a ten bedroom home – Carpenter Hospice.

Discovering a new path…

Tony ran a very small website design company at the time, so along with his role as founding Chair, he was charged with looking for the technology tools the hospice would use. At the time there was nothing available as a web based system for helping manage volunteers so he originally offered to donate his staff time to build something just for the hospice. It was not long before he realized two things:

1. To do this right, it would take far more resources than his tiny company could donate, and
2. He had found his passion.

Follow your passion
The Fork in the Road

The offer to volunteer to build software for the hospice transformed into building software that could be used by any nonprofit. The company changed its focus and stopped building company websites to then put its energy into what we now know as Volunteer Impact software. Recognizing that volunteer centers could benefit from a database system to help their member organizations advertise volunteer opportunities, what is now known as Community Impact, was added to the mix.

The fork in the road
And that brings us to today…

We have changed our name from Volunteer2 to Better Impact, in part because the formatting of the superscript 2 was often lost when people mentioned or listed our name. Some people knew us as Volunteer Squared and some as Volunteer2.  Software is still a main focus of the company but in developing the right team of people to support those who use the software, other opportunities to help became evident. Some of our time now is devoted to consulting and training on all kinds of challenges faced by leaders of volunteers, and we have launched a member community so that those working in the volunteer sector can benefit from the experiences of their peers.

We have grown into a global team and we all share in the passion to help volunteer engaging organizations. In every way we can, “We’re here to help!”

Better Impact team map
Would you like to learn more?
Contact Us